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Jay Z: Magna Carta Holy Grail vs ROC Nation Sports

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Jay-Z’s latest album Magna Carta Holy Grail dropped on July 4th and is alright, but where Hova is really tearing it up is at his sports agency ROC Nation Sports.

Hova is arguably one of the greatest rappers of all time as well as being one hell of a businessman. Magna Carta Holy Grail was marketed like no album ever before with the initial announcement during the NBA finals, a Brooklyn scavenger hunt for the tracklist and exclusive Samsung tie-ins. Jigga was able to sign a deal with Samsung that allowed 1 million Samsung Galaxy owners to download the album 72 hours before its official release date. Too bad the app didn’t work correctly. Samsung reportedly shelled out $5 million for the LP and $15 million more for the marketing campaign. It appears Hova may have spent a little too much time in the marketing department and not enough time in the studio as Jigga’s 12th album is good, but not great.

Part of the reason the album fell short, may be because Jay Z the sports agent has been killing it with ROC Nation Sports. The ROC already represents Robinson Cano, Kevin Durant and Geno Smith.

And now it looks like Jay is about to sign Cuban rookie phenom Yasiel Puig and fellow countryman Yoenis Cespedes. Agents better watch out…the ROC is in the building.

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